apple

Apple earnings disappoint! 

Apple's latest earnings show the sales for the Mac and iPad really struggled in this last quarter. Furthermore, the drop in sales to greater China also weighed on sentiment surrounding Apple stock the EPS hit target as did revenue but sales in greater China fell 2 1/2% year-on-year and came in below market expectations. 

Apple’s Vision?

Apple announced the release of its long awaited Vision Pro headset  and it is going to retail only in the US at first for a hefty $3,499 price tag.  The headset will have its own dedicated app store and the…

Time for a bite of the Apple?

Apple has fallen around 20% from it’s highs, and earnings are due out on Thursday.   Apple has a few tricks it is trying right now to grab consumers attention.  Apple is working on a cheaper mixed reality headset and introduced the…

Apple in focus

Apple seasonals show big two-way risks ahead! News last week that Apple’s manufacturers in China have been instructed to immediately halt production of the iPhone 14 caused shares of Apple to fall on the Tuesday of last week. Now many…